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Studio Ghibli’s Latest Statement Draws a Line Between Art and AI

Welcome to AI Design Proposal! Today we explore how Studio Ghibli, joined by Bandai Namco and Square Enix, has politely—but firmly—drawn a line against OpenAI’s Sora 2 video model. This isn’t just a copyright clash; it’s a cultural stand for artistry itself.
Studio Ghibli’s Latest Statement Draws a Line Between Art and AI
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Image credit: Studio Ghibli / AI-generated
TL;DR
Studio Ghibli, via trade body Content Overseas Distribution Association (CODA), has formally asked OpenAI to stop using its content (and that of other Japanese rights‑holders) to train Sora 2 without permission.
Short Paragraphs
The issue isn’t just that Sora 2 is generating video that resembles Studio Ghibli’s unique style — the core complaint is that OpenAI allegedly used the studio’s works (and other Japanese IP) without prior consent for training.
Under Japanese copyright law, simply objecting after the fact may not avoid liability — prior permission is typically required. CODA’s letter emphasises this, and asks OpenAI to respond “sincerely” to claims from its member companies.
Highlights
Studio Ghibli and other Japanese companies (including Bandai Namco Group, Square Enix) are represented by CODA in this matter.
The complaint centres on unauthorised use of copyrighted material in model training, not simply resemblance in generated output.
While OpenAI says it will block generation of copyrighted IP unless owners opt in, CODA says the training may already have included such works—meaning the opt‑in approach may be too late.
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