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3 Reasons Coca-Cola’s Christmas Ad Has Split Public Opinion

Start your creative journey today with AI Design Proposal! This issue digs into how Coca‑Cola’s 2025 Christmas ad became a live case-study in AI + creative risk. If you’re a designer, marketer or creator working with or around generative tools, the lessons are real—and timely.
3 Reasons Coca-Cola’s Christmas Ad Has Split Public Opinion
The Ultimate Icon Toolkit — Open, Flexible, and Built for Developers.
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5 AI design tools
Read time: 4 minutes
Today’s AI Design Breakthrough

Image credit: Coca-Cola / AI-generated
TL;DR
Coca‑Cola’s 2025 holiday campaign reuses its iconic “Holidays Are Coming” theme—but this year it’s generated (or heavily assisted) by AI. The ad has become the most talked‑about Christmas campaign on social media. But much of the chatter isn’t positive.
Short Paragraphs
The new ad features the signature red Coke truck, wintry scenes, and a cast of animals in a stylised CGI/AI aesthetic. To produce it, Coca‑Cola used generative AI techniques and reportedly created over 70,000 video clips in about 30 days.
Despite the scale of the campaign (over 38,000 mentions and 735,000+ engagements on social media) the sentiment is mixed: viewers point to inconsistent visuals, objects shifting shapes, and a feeling that the brand lost some of its emotional warmth.
Highlights
The campaign is AI‑driven, with generative video tools used to create much of the imagery.
Viewers spotted visual glitches: the truck changes wheels, shapes, positions; some scenes appear physically impossible or disjointed.
The social media metric is huge—this ad generated more conversation than any other Christmas campaign this season.
Why it matters
For designers and creative engineers: It’s a major brand using AI in a flagship campaign. This means you’ll increasingly need to evaluate when AI is appropriate and when human‑craft is still vital.
For branding workflows: Coca‑Cola’s decision raises questions about brand equity—can using cheaper/faster AI risk diluting a brand’s emotional connection?
For the industry at large: The campaign highlights tension between efficiency (AI tools, rapid production) and quality/consistency (a hallmark of strong brand storytelling).
Actionable Insight
If you’re working on a campaign or design asset, experiment with an AI‑tool, but include a step where you check for consistency, emotional tone and brand alignment. Ask: “Does this feel like us, or did we lose our voice trying to go fast?” Use the Coca‑Cola ad as a reference point for what happens when brand voice and craft get compromised in favour of speed.
Tool Spotlight

Tool of the Day: Font Awesome
Font Awesome is one of the most popular icon libraries on the web — offering thousands of customizable icons for designers and developers, available in both free and pro versions.
Scenario
When you're building a website, app, dashboard, or UI component and need reliable, recognizable icons that are easy to implement and consistent across platforms.
Value
Massive library of 2,000+ free and 20,000+ pro icons in multiple styles (solid, regular, duotone, etc.)
Easy to use via CDN, NPM, or Figma — works with HTML, React, Vue, and more
Includes auto-accessibility, CSS controls, and brand icons for social platforms, tools, and services
How it works
Install via NPM or embed the CDN link in your HTML. Use simple <i> or <svg> tags to display icons. Customize size, color, or animation with built-in classes like fa-lg, fa-spin, or fa-primary. Designers can also use Font Awesome's Figma plugin for seamless mockups.
Quick Tips
Title: "Turn Quick Sketches into Clean Illustrations with AutoDraw"
Tip: Use AutoDraw’s AI to instantly convert rough doodles into polished, professional icons and drawings.
How to Use AutoDraw for AI Sketch-to-Illustration
Visit AutoDraw:
Go to AutoDraw.com in your browser—no sign-up needed.
Start Drawing:
Use your mouse, stylus, or touchpad to sketch a rough shape (e.g., a cat, tree, or house).
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Add colors, text, or shapes. Then download your illustration or share it online.
Recommended Tools Today
InteriorAI: Interior AI is an AI-powered tool that transforms users' interior photos into new styles, inspiring home decoration.
roomdesigner.ai: roomdesigner.ai is an AI-powered platform for effortless and intuitive room design.
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